Enhanced Call Progress Analysis

  Posted by Justin Simkavitz on October 14, 2008

I’m not too big on regurgitating press releases or articles but I just wanted to write a quick note and let you know about our new enhanced Call Progress Analysis (eCPA) solution for outbound IVR campaigns. The ability to accurately determine whether an outbound call was answered by a live person or machine is vital to the success of any outbound IVR initiative. Due to the ease of use and highly reliable results our eCPA feature offers, many of our customers are already leveraging this technology to increase their CPA accuracy.

Below is a short blurb from a recent article about MTI’s eCPA:

The eCPA feature from MTI utilizes sophisticated algorithms, the power of the SIP protocol, and recent SIP gateway advances in order to provide customers with a simple way to integrate highly accurate CPA capabilities into their Outbound IVR applications.

The IVR capabilities that MTI offers, including eCPA are easily accessible through Web services and they leverage MTI’s standards based, feature rich, hosted Speech IVR platform. After initiating an Outbound IVR call, analysis is performed at the platform level and the result of the call progress is returned to the application for further processing.

In the past, customers placing outbound calls in a SIP-based environment were faced with a less-than-satisfactory solution that involved placing code within their own applications. The eCPA feature ensures that the platform performs the analysis for the customer which results in greatly increased accuracy rates and decreased time to market.

Read the full article here: MTI eCPA Feature Article PDF

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